What Is Market Research? Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the targetmarket and get opinions and other feedback from consumers about their interest in the product or services. Campaign Management in Marketing: Marketing campaigns are launched to engage and persuade your customers via email, social media, print materials, giveaways, and surveys to take an action or raise awareness of your brand. They usually make consumers think of a problem, and then show them your service or product as the solution they’re looking for. It goes beyond creating a campaign. Instead, it fosters the development and implementation of a complete strategic plan with a clear roadmap of your goals and the steps to achieve them.
